The Problem:

Although the organisation has been in existence for over 12 years, it had major challenges creating awareness and generating leads amongst its target audience. It had been heavily focused on working with government parastatals and now needed to diversify its clientele base.

Campaign Objectives

– Dive traffic to its website
– Generate leads
– Create awareness for its services

Campaign Metrics

– Drive 6,000 footfalls to its website in 2 months
– Generate 135 leads
– Increase the brand’s impressions

The Solution:

As this was a B2B firm looking to achieve traffic and generate leads, we implemented the Inbound marketing strategy to develop 2 different campaigns in order to achieve the set objectives.

E-Book Download Campaign

We developed an E-book for the Organisation on one of its major services and ran a LinkedIn ad targeting C-Level Executives and IT Managers with a call to action to download E-book

Google Search Ad Campaign

We ran Google Search Ads targeting relevant keywords for the services the Client offers. Traffic from the Ad was driven to a specific landing page which addresses the specific content of the Ads and with a form for data collection.

Campaign Collaterals

– Landing Page for the E-book
– Landing page for Google Search Ads
– Email Sequence delivering the E-book to those who signed up
– E-book development and design
– HubSpot CRM and Marketing Software Setup and integration with the Website
– Live Chat setup on the website

Platforms

– Google Search
– LinkedIn

The Results:

Campaign Period

2 months

Lead Generated

320 leads from the Google and LinkedIn campaigns

Website Visits

Over 10,000 website visits
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