Get ahead of your competitors with industry insights from Digital Marketing Experts on topics in Website Development, SEO, Email Marketing, Mobile Marketing, Content Marketing, Display Advertising and Online PR.
Building a loyal and engaging social media audience is hard work but nonetheless every business’ dream.
But what happens when you put in all the required effort and still don’t get the results you really want?
Here’s how to tell your strategy is faulty and how to fix it.
A good number of Accounting, Law, HR, Architectural and Engineering Firms in Nigeria rely heavily on networking and referrals as the main source of getting new business, But these methods can be time-consuming, unreliable and difficult to scale. Here are 5 dependable ways of attracting Clients to Professional Services Firms.
Your website ought to be your business home on the web, a virtual office with a smiling receptionist (navigation tabs and great content) waiting to greet visitors and win you clients. Is your website designed and equipped for this task? Here are 9 qualities of a lead generating website.
To create quality and authentic marketing content, Marketers and brand owners need to develop a content marketing style guide for their brands. This guide serves as a reference and a lighthouse when developing content.
More people are turning to Google (and other search engines) for suggestions and education to help them take buying decisions. This guide explains SEO and gives tips on how to optimize content for high ranking and visibility.
When trying to raise awareness for a new product, getting an article published as a sponsored post on major blog sites can be effective in raising awareness for your product. This article will show you how to write an effective sponsored post that will ensure you get back investment returns.
Social media is one big marketplace with only one product on display; Content.
Without consistent doses of this, social media is as good as dead. In a marketplace, saturated with only one kind of product, variety is important for the survival of brands marketing their products and services on these platforms.
Marketing in Nigeria can be tough if you have no idea who your target audience are. One of the most important elements in marketing 101 is to accurately create a Buyer Persona information for your prospective customers
A good digital marketer must be able to create content that provides information, answers to– questions or pain points, and provoke readers to take action (to share, to purchase/download, to subscribe etc). Here are ten books that will help you hone your content development skills and prepare you for the Digital Marketing journey ahead.