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Get ahead of your competitors with industry insights from Digital Marketing Experts on topics in Website Development, SEO, Email Marketing, Mobile Marketing, Content Marketing, Display Advertising and Online PR.

5 Signs that your Social Media Strategy is wrong

Chioma Ahumaraeze

28 August 2017
5 SIGNS THAT YOUR SOCIAL MEDIA STRATEGY IS WRONG AND HOW TO FIX IT

Building a loyal and engaging social media audience is hard work but nonetheless every business’ dream.

But what happens when you put in all the required effort and still don’t get the results you really want?

Here’s how to tell your strategy is faulty and how to fix it.

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5 Ways to Promote Professional Services Firm

Agbons Igiewe

22 August 2017
5 WAYS TO PROMOTE PROFESSIONAL SERVICES FIRMS IN NIGERIA

A good number of Accounting, Law, HR, Architectural and Engineering Firms in Nigeria rely heavily on networking and referrals as the main source of getting new business, But these methods can be time-consuming, unreliable and difficult to scale. Here are 5 dependable ways of attracting Clients to Professional Services Firms.

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Qualities of a Lead Generating Website_ZIZA Digital

Agbons Igiewe

10 July 2017
9 QUALITIES OF A LEAD GENERATING WEBSITE

Your website ought to be your business home on the web, a virtual office with a smiling receptionist (navigation tabs and great content) waiting to greet visitors and win you clients. Is your website designed and equipped for this task? Here are 9 qualities of a lead generating website.

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HOW TO DEVELOP YOUR CONTENT MARKETING STYLE GUIDE. | ZIZA Digital

Agbons Igiewe

18 May 2017
HOW TO DEVELOP YOUR CONTENT MARKETING STYLE GUIDE

To create quality and authentic marketing content, Marketers and brand owners need to develop a content marketing style guide for their brands. This guide serves as a reference and a lighthouse when developing content.

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A Beginner's Guide to SEO

Chioma Ahumaraeze

25 April 2017
A BEGINNERS’S GUIDE TO SEO

More people are turning to Google (and other search engines) for suggestions and education to help them take buying decisions. This guide explains SEO and gives tips on how to optimize content for high ranking and visibility.

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How to write effective sponsored posts

Deborah Ogwuche

7 April 2017
HOW TO WRITE AN EFFECTIVE SPONSORED POST FOR YOUR PRODUCT LAUNCH

When trying to raise awareness for a new product, getting an article published as a sponsored post on major blog sites can be effective in raising awareness for your product. This article will show you how to write an effective sponsored post that will ensure you get back investment returns.

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13 Types of Content | Ziza Digital

Chioma Ahumaraeze

24 March 2017
13 TYPES OF CONTENT FOR SOCIAL MEDIA

Social media is one big marketplace with only one product on display; Content.

Without consistent doses of this, social media is as good as dead. In a marketplace, saturated with only one kind of product, variety is important for the survival of brands marketing their products and services on these platforms.

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Agbons Igiewe

18 March 2017
HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS

Marketing in Nigeria can be tough if you have no idea who your target audience are. One of the most important elements in marketing 101 is to accurately create a Buyer Persona information for your prospective customers

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10_Must_Read_Digital_Marketing_Books - Ziza Digital

Chioma Ahumaraeze

14 March 2017
10 MUST-READ BOOKS FOR EVERY DIGITAL MARKETER

A good digital marketer must be able to create content that provides information, answers to– questions or pain points, and provoke readers to take action (to share, to purchase/download, to subscribe etc). Here are ten books that will help you hone your content development skills and prepare you for the Digital Marketing journey ahead.

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