As a Brand or Marketing Manager, it is extremely important to develop a Digital Marketing Strategy for your brand.
There are over 92 million connected devices in Nigeria (Source NCC).
Social media is one big marketplace with only one product on display; Content.
Building a loyal and engaging social media audience is hard work but nonetheless every business’ dream.
In my job as a digital marketing professional, I often meet a lot of Marketing Managers and Business…
Content is the lifeblood of digital marketing and developing a content marketing style guide is the first step…
When Hypo, a bleach cleaning product was launched in Nigeria, it wasn’t long before it became a household name.
Today, the first port of call when sourcing for a product or service is the internet search engine…
Your professional services firm is most on the path to failure or indefinite struggle without a marketing strategy.
Many professional services firms do not have a marketing department or team.