HOW TO SET-UP A TOP-NOTCH DIGITAL MARKETING TEAM FOR YOUR ORGANISATION (VIDEO)

HOW TO SET-UP A TOP-NOTCH DIGITAL MARKETING TEAM FOR YOUR ORGANISATION (VIDEO)

Congratulations! You have recently been hired to lead a business or you are already an MD/CEO/COO of a company and you understand the importance of digital marketing for business growth.

Of course, you need the required personnel to run your digital marketing projects so you ask HR to employ.

Then HR rolls out the job specification below:

Digital Marketing Executive Job Specification

The successful candidate must be a master of Email Marketing, E-commerce, Social Media Marketing, Content Marketing, Lead generation, Affiliate Marketing, White label & Drop shipping, Landing pages, Copy Writing, Facebook & Google AD, Content creation, Marketing & Online PR, Graphics design, Audience Research & Targeting, A/B Split-Testing, SEO/Copy writing, Technical Writing, Website content, keyword Analysis & Research, Video Marketing, Community management, Sales funnels, Marketing Spend Optimization.

Infact, this is an actual Job specification that was shared on LinkedIn by a HR personnel who was recruiting for a firm ?.

With a job specification like this, there is absolutely no way the employee will deliver marketing results!

Digital Marketing requires different skill sets and requires a team of people who have those skills.

Your Digital Marketing Team Should Consist Of (At Least):

• A Digital Graphic Artist
• A Content Writer (Having a knowledge of SEO is an added advantage)
• A Strategist
• A Programmer/Web Developer

For low traffic brands, the strategist can also double as the Social Media Manager and can also manage email marketing campaigns, PPC and Marketing automation.

For high traffic brands like e-commerce, there is need to have a different person for other roles like Social Media Manager, PPC Manager, Marketing Automation, Search Engine Optimisation and so on

If you are looking to get value out of digital marketing, you need a team with the right expertise to get it done.

You cannot hire one person to write content, design it, share it, respond to comments, schedule marketing automation, edit/build websites, set up PPC campaigns, build landing pages etc.

All of these  require a different set of skills.

It is like hiring one doctor as a Dentist, a Surgeon, A Pediatrician, A dermatologist, An Ophthalmologist, an oncologist and so on.

What outcome do you expect to get from this doctor?

While some businesses may not be able to hire all these persons in house because of the resultant cost, there are two ways you can actually hire a full digital marketing team without breaking the bank.

TWO WAYS TO HIRE A FULL DIGITAL MARKETING TEAM WITHOUT BREAKING THE BANK

Option 1 – Work With A Digital Marketing Agency

Hire a Brand Manager who sits in house and works with a Digital Marketing Agency to get things done. Your Brand Manager can serve as your strategist, He/she will develop strategies and briefs in collaboration with the Agency Strategist. Once approved by the management team, the Agency executes the brief with its team of Content Writers, Artists, Programmers, PPC Specialists, Community Managers etc.

What Are The Advantages of Working With An Agency Team?

1. It is cost effective. You get the full marketing team working on your brand but only get to pay a part of their salaries since the Agency team is a shared team.

2. Less Errors. Your brand gets to benefit from several Agency checks and balances put in place to reduce error margins.

Option 2 – Work With Freelancers

You hire a brand manager who works with a team of freelancers with the needed skills to get the job done.

One challenge you may experience with this option is the lack of ownership and accountability from freelancers as they usually have a project mindset and are not concerned with the long term benefits of the brand.

Taking A Decision

Whichever option you chose to go with largely depends on your brand and what you are looking to achieve with marketing.

Hiring one person to manage the full digital marketing for your firm amounts to hiring an octopus, and nine times out of ten, it is guaranteed to fail.

Looking to x-ray your business to see which option is a good fit?

Book a Free Consultation