The Problem:

Following the Covid-19 lockdown, Amatem, an antimalaria brand still needed a way to reach its target audience as people still needed anti-malaria medicines for their Malaria treatment irrespective of the

Covid-19 situation plaguing the world at the time. However, they didn’t want to be seen as insensitive; they wanted communication that will resonate with the target audience, create an engagement and also serve as a Social Cause.

Campaign Objectives

– Generate awareness and talkability

– Engage with customers

– Give back to the consumers

– Join the World Health Organisation in the Social Cause to eradicate Malaria

Campaign Metrics

Get 50,000 impressions over a 3-day period and get 200 people to participate in the campaign.

The Solution:

With the objectives of the brand, the pain points of the target audience and the constraints of Covid-19 taken into consideration, we developed the Amatem Softgel “It Starts With Me” Campaign.

We designed the campaign to coincide with the 2020 World Malaria day with the theme – “Zero Malaria is Possible” and sent out an invitation to people to join the challenge to end Malaria

Campaign Message

Zero malaria is possible. It starts with me

How to Participate

Send us a picture of you so we can personalize the frame for you. Share your personalized image on Social Media, tag the brand and get 1.5GB airtime to access the internet which has become an important tool because of the Covid-19 lockdown.

Platforms

Instagram, Twitter and Facebook

The Results:

Participation

Almost a thousand people sent in their pictures to join the challenge over a 3-day period

User Generated Posts

We had over 700 user generated posts

Impressions

We had over 2million impressions

Reach

We reached over 1 million Accounts

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